MINNEAPOLIS, MN / UNIVERSITY OF MINNESOTA / AUG 29-SEPT 1
DEPARTMENT OF ANTHROPOLOGY & CARLSON SCHOOL OF MANAGEMENT

The premier international gathering on ethnography and design in industry

Pathmaking emphasizes the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. Read the conference theme

Keynote Speakers
KarenHo
Karen Ho
Associate Professor of Anthropology,
University of Minnesota, Twin Cities
JohnFSherryJr
John F. Sherry, Jr.
Herrick Professor of Marketing,
University of Notre Dame
JohnWSherry
John W. Sherry
Director, Experience Innovation Lab,
Intel Corporation
EricWeiner
Eric Weiner
Veteran foreign correspondent and
New York Times best selling author
of The Geography of Genius

Department of Anthropology and Carlson School of Management, University of Minnesota

Faculty and students at these two major international research institutions are collaborating with industry partners to combine deep understanding of human societies and cultures with cutting edge work in business and innovation.
Read about the venue