Case studies serve as real-world examples for fellow practitioners, academics, or students of how ethnographic methods are used to address a specific product, service, project, or organizational issue. An EPIC case study emphasizes methodology, including an account of how ethnographic methods informed a challenge in a concrete business, not-for-profit, or social context; as well the final outcomes achieved through such applied research.

Presentation abstracts and session schedule coming soon.

Session 1

Pathmaking with Ethnographic Approaches in and for Organizations

Curated by Gary Gebhardt, HEC Montréal

How “Doing Ethnography” Fostered Collaboration in Two Organizations
Daniela Cuaron • Empathy

Engineering Ethnographic Encounters to Lead to Better Project Results
Josh Dresner • Claro Partners

How Autoethnography Enables Sensemaking across Organizations
Frederik Gottlieb & Wafa Said Mosleh • University of Southern Denmark

Strategy as an Unfolding Network of Associations
Tom Hoy & Tom Rowley • Stripe Partners

Disrupting Workspace: Designing an Office that Inspires Collaboration and Innovation
Ryoko Imai & Masahide Ban • Hitachi America

Session 2

Pathmaking in Emergent, Underserved and New Markets

Curated by Simon Roberts, Stripe Partners

Plus Size Fashion: What Happens when Stereotypes, Fueled by Popular Culture, Creep into a Retailer’s Business Decisions?
Meg Kinney • Bad Babysitter

Have You Heard?: Using Place-Based Ethnography to Construct a Word-of-Mouth Campaign in the Bottom of the Pyramid
Jennifer Giroux & Nguyen Zung • ReD Associates

Finding a Voice in Opiate Addiction: Identifying the Role of Caregivers in the Recovery Process for VIVITROL
Gavin Johnston • Intouch Solutions

#GoingEthno in the Indian Bureaucracy
Aakash Solanki & Sarvesh Tewari • University of Chicago

Developing Socially Acceptable Autonomous Vehicles
Erik Vinkhuyzen & Melissa Cefkin • Nissan Research Center – Silicon Valley