MONDAY, 29 AUGUST, 9:00 am–12:00 pm

Registration is closed.

Upgrade your business strategy expertise in this series of courses developed and taught specially for EPIC2016 by distinguished faculty from the Carlson School of Management. You’ll learn strategic thinking tools business managers use to assess and respond to opportunities and threats; leadership strategy skills to drive quality organizational transformations; and pricing strategy that fuels innovation through deeper customer and market understanding. Don’t miss a unique opportunity to access customized instruction from internationally renowned scholars and consultants. Registration for the Business Strategy Series is open to the public.

Strategic Thinking
Instructor: Dan Forbes, Schulze Distinguished Professor of Entrepreneurship
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Leading through Quality: Strategy and Execution
Instructor: Kevin Linderman, Curtis L. Carlson Professor in Supply Chain & Operations
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Pathmaking Pricing
Instructor: Mark Bergen, James D. Watkins Chair in Marketing
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COURSE 1: Monday, 29 August, 9–10:00 am

Strategic Thinking

Instructor: Dan Forbes, Schulze Distinguished Professor of Entrepreneurship, Carlson School of Management, University of Minnesota

Some organizations are more effective than others. This fact is readily apparent to customers, employees and investors, among others. But what makes some organizations more effective? One factor is strategic thinking, or the ability to think clearly about an organization’s current situation and the pathways it must navigate to get better. This session will introduce you to some of the key concepts and processes that business managers use to think strategically, including tools for understanding an organization’s internal and external environments. By working with these tools, you can strengthen your ability to recognize and respond to the opportunities and threats organizations encounter.

Dan ForbesDaniel Forbes teaches in the Strategic Management & Entrepreneurship department at the Carlson School of Management. He has also been named a Schulze Distinguished Professor of Entrepreneurship by the Richard M. Schulze Family Foundation. Since joining the Carlson School in 2000, Dan has taught courses on strategy, innovation and entrepreneurship to students in the MBA, undergraduate and executive education programs. His research investigates how new ventures can attract critical resources (e.g., financing and people), among other topics. He also works closely with a variety of for-profit and nonprofit organizations and with initiatives that connect the University of Minnesota with businesses and communities throughout the state, including the Carlson Ventures Enterprise, the Program on Product Design, the Food Industry Center, the Institute on the Environment, and the Center for Integrative Leadership. In 2013–14 he served as a visiting fellow at the University of Virginia, Darden School of Business. Prior to his academic career, Dan worked in investment banking and as a program manager for a nonprofit organization. He holds a PhD from New York University and an undergraduate degree from the University of Chicago.

COURSE 2: Monday, 29 August, 10–11:00 am

Leading through Quality: Strategy and Execution

Instructor: Kevin Linderman, Curtis L. Carlson Professor in Supply Chain & Operations, Carlson School of Management, University of Minnesota

Our experience and research teaches us that leaders need to be knowledgeable, diagnostic and courageous in order to lead successful quality transformations. This program helps leaders develop the deep, integrated, strategic knowledge needed to build and sustain a quality advantage. Participants will be encouraged to act at the outer edge of their responsibilities in order to maximize progress within their organizations. At the end of the session, participants will have developed their ability to align improvement activities with the strategic direction of the organization, and use quality to drive organizational transformation and strategic success.

LindermanKevin Linderman is Curtis L. Carlson Professor of Supply Chain & Operations at the Carlson School of Management. He holds MS degrees in mathematics and management science, and a PhD in operations from Case Western Reserve University. Kevin’s  research interests in supply chain and operations include quality management, six sigma, lean, innovation, knowledge management, high-tech organizations, and environmental operations. His research has been supported by a National Science Foundation and he has won a number of research awards including the Chan Hahn Distinguished Paper Award, Elwood S. Buffa Doctoral Dissertation Competition Winner (Co-Advisor), Carlson School of Management Research Award, and Journal of Operations Management Top Cited Article Award. His publications have appeared in Management Science, Journal of Operations Management, Decision Science, IIE Transactions, European Journal of Operations Research, Journal of Quality Technology, and Journal of Statistical Computation and Simulation.

COURSE 3: Monday, 29 August, 11:00 am–12:00 pm

Pathmaking Pricing

Instructor: Mark Bergen, James D. Watkins Chair in Marketing, Carlson School of Management, University of Minnesota

Pricing is becoming more than a strategic afterthought—it is a critical capability driving successful innovation, fueling growth and generating transformational profitability for organizations. Business leaders are using deeper ethnographic customer and market understanding on pricing to generate transformational insights, imagine new business models, and expand their strategic vision—they are practicing “pathmaking” pricing. This course presents several examples and provides a toolkit that leaders can use to raise pricing consciousness, build pricing capabilities and practice pathmaking pricing in their organizations.

MarkBergenMark Bergen is the James D. Watkins Chair in Marketing at the Carlson School of Management. For over 25 years he has been teaching, consulting and conducting researching on pricing. His research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability, price wars, pricing as truces, pass-through, branded variants, dual distribution, gray markets, co-op advertising, and quick response. Mark’s work has been published in a broad array of scholarly journals and business press, including the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Management Science, the Quarterly Journal of Economics, the Review of Economics and Statistics, the Journal of Monetary Economics, Harvard Business Review, and the Sloan Management Review. He has earned numerous awards for teaching excellence and was formerly Associate Dean of Executive Education at the Carlson School. Mark serves as a consultant with companies in the medical, service, food, retail, and industrial markets, such as Bayer, GE, Roche, Dupont, Motorola, Disney, USBank, Ely Lilly, 3M, Cargill, Ecolab, Abbott Labs, and Daymon Associates. He holds a PhD in economics from the University of Minnesota.