Attendance at these exclusive sessions at the Carlson School of Management is limited to EPIC Members and EPIC2016 sponsors only.

PANEL 1: Monday, 29 August, 1:30–2:45 pm, Carlson School of Management Rm. 1-147

Paths Converging: “Real Ethnography” and “Real Business”

This panel will explore the tension between ethnographic rigor and constant business demands for “better cheaper now”. How have business ethnographers been able to deliver good work in this environment? What sacrifices have been made to do so?

Panelists

Scott Mark
Director of Healthcare Innovation, Medtronic

Yakaira Núñez
Principal Researcher, Salesforce

Simon Roberts
Founding Partner, Stripe Partners

Moderator

toby-nord

Toby Nord
Professional Director of Carlson Ventures Enterprise, Carlson School of Management

PANEL 2: Monday, 29 August, 3:00–4:15 pm, Carlson School of Management Rm. 1-147

A Path Forward: Gaining a Seat at the Corporate Table

This panel will explore the reasons human insight must be considered along with data analytics, technology, “gut instinct ” and other factors when organizations plan strategy. What value can ethnography bring to corporate strategy? How can business ethnographers prove relevance with “non-believers”?