This panel will explore the tension between ethnographic rigor and constant business demands for “better cheaper now”. How have business ethnographers been able to deliver good work in this environment? What sacrifices have been made to do so?
Director of Healthcare Innovation, Medtronic
Principal Researcher, Salesforce
Founding Partner, Stripe Partners
Professional Director of Carlson Ventures Enterprise, Carlson School of Management
This panel will explore the reasons human insight must be considered along with data analytics, technology, “gut instinct ” and other factors when organizations plan strategy. What value can ethnography bring to corporate strategy? How can business ethnographers prove relevance with “non-believers”?
Amy Pogue Brady
Director of Human Centered Design and Innovation, Optum/UnitedHealth Group
Principal Design Strategist, Allina Health
Founder & Managing Partner, Gemic